Colgate Palmolive signs Shah Rukh Khan as Brand Ambassador

When it comes to brand endorsements there can be no bigger star than Shah Rukh Khan. After endorsing countless top brands such as Pepsi, ICICI Bank, Nokia, Hyundai, Tag Heuer etc, SRK will now be seen endorsing yet another premiere brand. According to sources, SRK has been roped in as a brand ambassador by FMCG major Colgate Palmolive. The deal with the superstar was signed a couple of days ago.

Colgate-Palmolive is a key player in the oral care category - toothpaste, toothbrush, toothpowder and whitening products. Now with SRK endorsing Colgate, things are only going to get bigger and better for the FMCG giant. As for SRK, after bagging this premium endorsement deal, he has indeed proved that they don't call him 'King Khan' for nothing.

Katrina Kaif brand ambassador Oil Olay

It's raining endorsement deals in Katrina Kaif's kitty. The actress who is currently ruling the roost in Bollywood has been signed as the brand ambassador of international cosmetic giant Oil of Olay that launched the newly formulated White Radiance range in India.

According to a source, Katrina is a youth icon of today. The international brand found Kats to be the apt model to market their product.

This year, Katrina has been the top choice for endorsing brands. Only recently she was chosen by leading jewelry brand Nakshatra as their brand ambassador and now she has bagged yet another plum endorsement deal with Oil of Olay. The future certainly looks bright for this gorgeous actress.

Priyanka Chopra becomes Brand Ambassador for Levis

The fate of every actor in bollywood changes with every passing Friday. The same is the case with Priyanka Chopra, who after having a shaky start, has now become the eternal reigning Queen of Bollywood.

With Fashion and Dostana as the latest additions in her kitty, Priyanka has never had it so good. She, in no time, became the 'Face' of a million products. The latest addition in her kitty is the international denim brand Levis, which has allegedly signed Priyanka for an astronomical amount! If that wasn't enough, the sources also added that the company has even roped in the ace fashion designer Tarun Tahiliani, who will be on board for a special edition of the denims called 'Diva'.

Other bollywood actors who have also been signed by Levis for this endorsement are Akshay Kumar, Shahid Kapoor, Kangqana Ranaut and Deepika Padukone.

Kareena Kapoor Globus Photoshoot 2009

Kareena Kapoor, who is the brand ambassador for Globus International sizzles in a latest photoshoot for their collection of Autumn Winter 2009.

Here are some of the hot photos from that photoshoot.

Prachi Desai is new face of Neutrogena cosmetics in India

Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in the Indian market.

US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market Thursday, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products.

Speaking about the endorsement, Prachi said: 'The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work.'

The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins.

'We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best,' said Swami Raote, managing director Johnson & Johnson (J&J).

'We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns,' he added.

According to a survey, the skin care market in India is around $67 billion. This is because of the fact that women have become beauty conscious over the years.

'People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well,' explained Tina Mistry, vice president of J&J.

'The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results,' she added.

The product range starts at Rs.85 and goes up to Rs. 500.

Cheryl Cole becomes new face of L'Oreal

X Factor judge Cheryl Cole has become the new face of L’Oreal after bagging a lucrative deal from the French cosmetics and beauty products brand.

Cole will lead the L’Oreal campaign in the UK and she will start with promoting a hair product called Elvive Full Restore 5.

Sky News quoted Cole as saying: "I have always loved the brand and have always wanted to say the iconic phrase: “Because you’re worth it’, so to be given that opportunity is absolutely amazing."

L’Oreal executives believe roping in the star would enhance the popularity of their products.

Gayle Tait, L’Oreal Paris general manager said: "Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."

Kajol promotes health drink

Kajol’s homely image has got her an endorsement deal. She will soon be seen promoting a probiotic health drink. According to latest news, global probiotic leader, Yakult Danone India (P) Ltd announced Bollywood actress Kajol Devgan as its brand ambassador for promoting health drink Yakult in the Indian market.

Talking about the product, Kajol said, "Yakult is a brand that celebrates health. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. This product is known to improve digestion and build immunity. Today’s lifestyle demands a lot out of people; hence Yakult can go a long way in providing the needed protection. Being a mother and a wife, for me my family comes first making me conscious of their healthcare needs. I would recommend that all of us include Yakult in our daily diet."

According to Mr Kiyoshi Oike, Managing Director, Yakult Danone India stated the reason for appointing Kajol as the brand ambassador. "Yakult is the world’s No 1 probiotic health drink for the entire family, and Kajol brings to life the values of our brand - which is health and happiness for all. This association is a natural fit with the qualities of our brand, a caring mother and a loving wife who understands the health needs of her family well. Kajol’s universal appeal extends to all age groups and we believe that her association with Yakult will help in reinforcing the attributes and philosophy of the brand”.

Hrithik Roshan endorses Reliance Mobile

After having endorsed many FMCG products, superstar Hrithik Roshan will now be seen as the Brand Ambassador of Reliance Mobile. The Krissh superstar will henceforth be the face of the Reliance's mobile, data and DTH businesses and that the promotional campaign for the same is being extensively shot in Bangkok.

News also has it that Hrithik will be shooting for around 8 TVCs for the same all centering around the theme of the ad campaign "Just pick up the phone, don't wait... go for it".

Revlon got new ambassador in Jessica Biel

After Hollywood actresses Halle Berry, Jennifer Connelly and Jessica Alba, Jessica Biel is the new global brand ambassador of cosmetic company Revlon.

"Jessica is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the brand," said Alan T. Ennis, Revlon’s president and CEO.

In addition to being featured in upcoming global advertising campaigns, Jessica will also be involved with various philanthropic activities and fund raising events.

"I’m honoured to be associated with this strong global brand and to be part of a company that has done so much for women around the world. It represents today’s modern woman," said Biel.

Biel, 27, has featured in movies like Summer Catch and The Illusionist.

Riddhima Kapoor is brand ambassador for Kaya Skin Clinic

Riddhima Kapoor, daughter of actors Neetu and Rishi Kapoor, has been appointed as the brand ambassador for Kaya Skin Clinic. Launched in 2002, Kaya now has 74 clinics spread across 23 cities in India and 11 in the Middle East including Dubai.

"We are delighted to have Riddhima join us as the brand ambassador as her glowing, flawless skin and natural beauty are embodiments of our philosophy," said Rakesh Pandey, CEO Kaya Ltd.

The clinic also launched its specialised “Designer Skin” summer services that promises to protect and enhance the skin of every Indian this summer.

The Designer Skin treatments for the summer include permanent hair reduction plan, anti-tanning solutions, acne solutions and summer glow packs. The price range for these treatments starts at Rs 2,000.

Raveena Tandon spreads safe motherhood message

Newly-appointed UNICEF brand ambassador and actress Raveena Tandon says safe motherhood does not come at a high cost.

It is a misconception that poverty is the cause behind women dying due to problems arising out of childbirth and pregnancy, the actress said.

"A simple folic acid tablet that costs anywhere between Rs 3-5 can prevent serious problems. The important thing is to ensure that the basic needs of a woman are fulfilled," she said.

Measures like providing a woman with an extra meal to ensure healthy nutrition, adequate spacing between two children, and avoiding early marriages can go a long way in saving the mother, she pointed out.

As many as 78,000 women die in the country every year due to ignorance.

Shahid Kapur is Brand Ambassador for Levi Strauss Signature

Shahid Kapur has bagged yet another plum endorsement. Levi Strauss Signature has signed Shahid Kapur as its brand ambassador. The actor has earlier endorsed VIP luggage and audio systems' major brand Pioneer.

Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."

"I have always been a great admirer of the Levi Strauss Signature brand. It's relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand" Shahid said on his association with the brand.

The company has planned an exciting media campaign and various interactive consumer related activities with Shahid in the coming months.

Deepika Padukone to endorse Orbit

After endorsing brands like Fiama Di Wills, Pepsi, Kingfisher Airlines and Tissot, Bollywood actress Deepika Padukone has now signed up as the brand ambassador of Wrigley’s sugar-free chewing gum Orbit.

It is for the first time that the brand has partnered with a film actor to promote oral health benefits.

According to an Orbit spokesperson, “Deepika’s association with Orbit will synchronise well with the brand and its objectives. We believe that this association would help us achieve widespread awareness about the importance of oral care and the benefits of sugar-free chewing gum Orbit”.

The company plans to leverage Deepika for its advertising campaign which will be launched in March.

Deepika said: "I am proud to be associated with Orbit sugar-free chewing gum, which is a convenient and portable way to help maintain and improve oral health anytime, anywhere - at home, in the car and during shoots."

Kolkata Fashion Week- M S Dhoni to be the Brand Ambassador

The first ever four day fashion fiesta to be held in Kolkata is all set to kick off on April 2. The fashion week will celebrate India’s ethnic roots even as they transform to being more chic, stylish, modern and fashionable. Top models of the country will be sashaying down the ramp for renowned designers like Bibi Russell, Narendra Kumar, Mona Pali, Zubair Kirmani, Manoviraj Khosla, Sharbari Dutta, Abhishek Dutta, Anjana Bhargav, Marg and Dev R Nil.

Indian Cricket Captain, Mahendra Singh Dhoni has been selected as the event’s Brand Ambassador. Dhoni is elated to be part of the extravaganza. He said, “I am really happy to get associated with the KFW. It is a new, brave and a great initiative undertaken by the organizers Mindscapes Maestros. I hope it will be a long term success. And I also hope that my association will benefit the event to a large extent”.

Famous designer Manoviraj Khosla said, “I am indeed excited to participate in Kolkata Fashion Week. For the first time a fashion event of a huge magnitude is happening in the City Of Joy and I just had to participate. I have full faith in Mindscapes Maestros organizing the Kolkata Fashion Week and am sure that they will make this event a thumping success.”

The magic of the designers with local weaves will be showcased over 5 sections each day. Bibi Russell’s 2009 collection will be unveiled for the first time at Kolkata Fashion Week.

Kolkata Fashion Week will take place at PC Chandra Greens, EM Bypass, from April 2 to 5.

Genelia DSouza becomes brand ambassador for Fanta

Genelia D'souza made quite a sparkling comeback with Jaane Tu...Ya Jaane Na in 2008. While she may not have had a release post Jaane Tu...Ya Jaane Na, Genelia certainly is a busy girl courtesy her forthcoming films and endorsements.

The latest is that Genelia has been signed as the brand ambassador for Fanta. The charming actress will be endorsing Fanta Apple. A television commercial featuring Genelia has also been shot which will go on air soon.

Let us see if Genelia can bring her charm to the Fanta Apple drink.

Suneil Shetty becomes brand ambassador for Ford Endeavour

Suneil Shetty has been roped in by Ford India to endorse their new SUV- the Endeavour.

The company rolled out its advertisement campaign on the 23rd of Jan, which features the actor. It can be noted that Suneil has always had a passion for cars and hence being appointed as the brand ambassador for Ford India's SUV is a dream come true for him.

Apparently the car makers have roped in Suneil as the brand ambassador for Ford Endeavour as he truly embodies all the brand attributes such as style, power, success, performance and adventure.

Katrina Kaif - The Brand Ambassador of Nakshatra

Katrina Kaif shines with Nakshatra

Very recently Katrina Kaif who voted the sexiest woman by a UK based magazine and now it seems that she is quite allured by the tag. And after dethroning beauty queen Aishwarya Rai from the high chair of a brand ambassador of a famous diamond jewellery brand (Nakshatra), Katrina surely is flying high.

So how was it like to replace Ash to grab this plum project?

"It is nothing of that sort. It's just like any other profession. Nobody replaces anyone but the people behind the brand plan accordingly, looking for a change and keeping in mind the freshness and feel of their product. Aishwarya certainly looked awesome in earlier advertisements and now even I'm happy to be associated with it," Katrina gives a politically correct answer.

So what is it that Katrina looks for while endorsing a brand? Is it money or the happiness of throwing out the existing brand ambassador or is it something else?

"A lot of offers come my way every now and then, but I am very choosy. That's the reason you see me in very few ads. I prefer to work in them only if I feel they are worth it. I take my own decisions with a little research on that product, a bit of satisfaction and finally my gut feeling. I don't consult anyone before signing on the dotted line," says she.

Katrina has surely come a long way and needs no godfathers anymore.

Diana Penty replaces Deepika Padukone for Maybelline

Gorgeous and uber hot Indian model Diana Penty has become the latest buzzword that’s taken the modeling world by storm. Diana has recently replaced Bollywood actress Deepika Padukone as the new face of international cosmetics brand Maybelline New York. With this, she joins the ranks of international supermodels like Adriana Lima and Christy Turlington.

“I feel great to get this opportunity to endorse a brand that is so vibrant and truly multi-ethnic. For me it is not only about whom I am replacing but it's about being on the same platform as international models and get international exposure,” said Penty.

Penty is a student of the Elite Model Management and its CEO Sushma Puri was all praise for the young model.

'Diana has a face that is very versatile and appeals to both Indian and international markets and she is also young, beautiful and confident. This makes her the ideal choice for any international brand,' Puri said.

Deepika Padukone was named the brand ambassador of Maybelline in June 2007.

Amrita Rao sports a new look for the Miss Players campaign

The pretty and extremely talented Amrita Rao has been the face of 'Miss Players'- a trendy, fashion brand for the young woman to make a lively and playful style statement. The commercials showcase a completely different and much more glamorous looking Amrita who seems to be as much at ease playing the glam doll as she is playing the girl next door.

Amrita, who is known mainly for her girl next door type of characters, in films like Ishq Vishk, Vivah etc has gone in for a complete makeover that indeed goes well with the brand. The tagline of 'Miss Players' is 'Play it Cool' and must say Ms. Rao with her own vibrant and youthful personality stylishly brings alive the spirit of fun and playfulness.

Amrita was last seen in the 'Kwality Walls Cornetto' along with the members of the band, Jal. While in that commercial she played the sweet teenager who enjoys her 'Cornetto' with her special someone, this campaign has Miss Rao sporting a variety of different looks ranging from trendy to funky and casual to classy. The 'Miss Players' Spring Summer 08 collection is available at the 6 'Miss Players' exclusive stores and also at 47 'John Players' stores in key cities across the country. The range comprising of casual wear, party wear and work wear is attractively priced in the range of Rs.300 to Rs.1000.

The 'Miss Players' range spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories which has been designed keeping in mind the tastes of the female youth of the country.