Ek Vivah Aisa Bhi makes Amrita Prakash excited

Amrita Prakash, the dark complexioned promising belle who was earlier seen in the super hit film, Vivaah is thrilled about her forth-coming movie, Ek Vivah Aisa Bhi.

She will be seen playing Eesha Kopikar’s younger sister- Sandhya. She plays a college going youngster and shares a very close bond with her older sister.

Amrita is not a debutant. She has starred in Tum Bin and Vivaah earlier. She feels that a good script and a substantial role would suit her.

“I have worked with Rajshri Productions for Vivaah almost two years ago. Must admit that I immensely enjoyed working with them, it was a great learning experience. As for now, since Diwali is round the corner, I’m planning to buy a sparkling stone for my mum and a big dial watch for my dad,” quips Amrita.

In the other film, The World of Fashion, that stars many newcomers, Amrita will play an aspiring designer from a small town.

Wish you good luck Amrita for your upcoming movies.

Sooraj Barjatya returns with Ek Vivaah Aisa Bhi

After the grand success of Vivaah, Sooraj R. Barjatya is all geared up with its sequel Ek Vivah Aisa Bhi., a story of strong and beautiful bonding between couples after wedlock. The movie is produced by Sooraj and directed by debutant Kaushik Ghatak, a successful television soap director of Kyunki Saas Bhi Kabhi Bahu Thi fame. It stars Sonu Sood of Jodhaa Akbar fame and Isha Koppikar, the Khallas girl of Company (2002) in the lead.

Will this sequel beat the records of its original, only time will tell.

Sooraj Barjatya says he has learnt a few lessons from the debacle of his previous movie, Main Prem Ki Deewani Hoon, and the success of his last film, Vivah, which he uses in his latest picture.
“I have to make not what is selling but I have to make something that I really want to make, that’s what I learnt after Main Prem Ki Deewani Hoon,” Barjatya said.

He added, “I wanted to make something for the NRI audiences, something which is happy, but is that Sooraj? Am I there? If one cannot imagine a world, then I should not portray it in his films.”

So after the super hit Vivah, Sooraj Barjatya returns to the world he knows best – the great Indian middle class for his new film titled Ek Vivaah Aisa Bhi. Based on a short story by Ashapoorna Devi, Barjatya limits himself to the role of a creative producer this time.

“12 years of life of this man and woman together without any bandhan, without any rasam, without any kasam and maryada. They stay in separate houses, they are ideal in society yet they are for each other because the girl is not ready for marriage and the boy says you don’t have to come to our house to prove a point, until you are ready emotionally. It is only then that marriage will happen,” Sooaraj Barjatya explained what his next film will be about.

Though, the story line may seem dated and too puritanical for a today’s audience, Barjatya has enough reasons to be confident.

His last film Vivah was not only panned by critics, even trade pundits predicted it to be flop but it turned out to be blockbuster making over Rs 30 crore at the box office.

“When it was being made, a lot of people told me like that will not work. But I just made it out of sheer self confidence,” Barjatya said.

Directed by debutant Kaushik Ghatak and starring Sonu Sood and Esha Koppikkar, Ek Vivaah Aisa Bhi is reportedly shot on a budget of Rs 8 crore and Rajshri is initially planning to release the film with only 50 prints, mostly in the interiors hoping to repeat Vivah’s success strategy.

The movie is expected to go on floors on November 7, 2008.

Rajshri Production's Next-Ek Vivaah Aisa Bhi

Very few producers incorporate inputs from the crew of the film. So we were pleasantly surprised when Barjatya invited the entire cast and crew of his film, Ek Vivaah Aisa Bhi, for a special screening, and asked for their opinion on the film.

According to our source, the film was screened at a private theatre in Rajshri Production’s office at Prabhadevi. The entire cast and crew were given a note-pad and a pen to jot down their observations and opinion.

Our source adds, “Before the screening began, it was announced that everyone must note their suggestions, and if they were found suitable, they will be incorporated in the film.”

When contacted, Barjatya said, “Yes, we took our crew’s opinion. We also did a similar exercise once the script of the film was finalised. At Rajshri we believe that it is vital to take everyone’s opinion, be it an assistant or a technician.

As a producer, I should know if the film has touched people’s soul or not. What could be a better way of finding this out? I tell my crew honestly that I want to hear their opinion, and they give me an honest feedback.

If I did not consider my crew’s opinions after asking them for it, then all I will get will be sugar-coated lies. We are all together to make a good film and my crew understands this.”

Speaking about the changes done so far in Ek Vivaah Aisa Bhi, Barjatya says, “One editing error was pointed out by a technician, we have now corrected it.

As a result of another technician’s observation, one scene has more background score now. The will be many more changes by the time the film finally releases around October-November.”

Barjatya goes a step further. According to him the families of the cast and crew will also get to watch the film so that “we can gauge how much the film will appeal to the entire family, or to our female audiences.”

Ek Vivaah Aisa Bhi is directed by Barjatya's assistant Kaushik Ghatak and stars Sonu Sood and Ishaa Koppikar.