Showing posts with label Miss Players. Show all posts
Showing posts with label Miss Players. Show all posts

Friday, October 17

Amrita Rao sports a new look for the Miss Players campaign


The pretty and extremely talented Amrita Rao has been the face of 'Miss Players'- a trendy, fashion brand for the young woman to make a lively and playful style statement. The commercials showcase a completely different and much more glamorous looking Amrita who seems to be as much at ease playing the glam doll as she is playing the girl next door.

Amrita, who is known mainly for her girl next door type of characters, in films like Ishq Vishk, Vivah etc has gone in for a complete makeover that indeed goes well with the brand. The tagline of 'Miss Players' is 'Play it Cool' and must say Ms. Rao with her own vibrant and youthful personality stylishly brings alive the spirit of fun and playfulness.

Amrita was last seen in the 'Kwality Walls Cornetto' along with the members of the band, Jal. While in that commercial she played the sweet teenager who enjoys her 'Cornetto' with her special someone, this campaign has Miss Rao sporting a variety of different looks ranging from trendy to funky and casual to classy. The 'Miss Players' Spring Summer 08 collection is available at the 6 'Miss Players' exclusive stores and also at 47 'John Players' stores in key cities across the country. The range comprising of casual wear, party wear and work wear is attractively priced in the range of Rs.300 to Rs.1000.

The 'Miss Players' range spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories which has been designed keeping in mind the tastes of the female youth of the country.

Friday, November 30

Amrita Rao For Miss Players

Apparel major ITC Lifestyle Retailing recently launched its Miss Players line of trendy fashion wear targeting ‘the vivacious young woman between 18-25 years’.
Well-known film actor Amrita Rao, ‘with her vibrant and youthful personality’, will be the face of the brand, ‘stylishly bringing alive the spirit of fun and playfulness’, the company said.

Miss Players offers ‘a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear’ in the Rs.495 to Rs.995 price brand, the company said in a statement.

‘Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of ‘style with a playful side’ is also reflected in the tagline for the brand – ‘Play it Cool’,’ the statement added.