Shahid Kapur is Brand Ambassador for Levi Strauss Signature

Shahid Kapur has bagged yet another plum endorsement. Levi Strauss Signature has signed Shahid Kapur as its brand ambassador. The actor has earlier endorsed VIP luggage and audio systems' major brand Pioneer.

Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."

"I have always been a great admirer of the Levi Strauss Signature brand. It's relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand" Shahid said on his association with the brand.

The company has planned an exciting media campaign and various interactive consumer related activities with Shahid in the coming months.

Akshay Kumar is brand ambassador for Levi's

The success of the Anees Bazmee directed Singh Is Kinng, has brought Kinng status to Akshay Kumar. And the actor has not just upped his Bollywood status, but has also become the advertiser's darling.

After endorsing brands like Thums Up and Grasim, Akshay has now been roped in as the Brand Ambassador for the American Jeans and casual wear manufacturer, Levi Strauss, for launching its brand Levi's 501 in India.

According to sources, Akshay has been paid a whopping sum for the endorsement of the jeans brand. The ads have been shot in some of the most stunning locations of Los Angeles. These ads are expected to go on air from the last week of this month.

Deepika Padukone signed as the brand ambassador of Levi Srauss Signature

Youthfull, confident, and with a mind of her own Deepika has come a long way since her initial foray into modeling. Her entry into Bollywood with “Om Shanti Om” has won her rave reviews and has been recognized as one of the most promising newcomer to take the numero uno position in the Indian film industry in the near future.

Now this svelte beauty has been signed on as the brand ambassador of Levi Strauss (India) Pvt. Ltd. The announcement further says that she will continue to be its national brand ambassador for their brand Levi Strauss Signature®.

Impressed with the much sought after model-turned actress, Business head of Levis Strauss Signature, ATP Ramani says "Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal - attributes that resonate with our brand values and positioning."

“Deepika has a great figure, which is essential for a great fit in jeans” he adds.

Speaking at the occasion Deepika said, "It is my pleasure to be associated with a brand that provides such an extensive range of clothing for the urban youth. I look forward to working with Levi Strauss Signature® and am happy to endorse the brand."

The brand no doubt is targeting the Indian youth. Hoping to lure young buyers to the stores, the brand also announced their new "Dart-to-Win" contest that would provide an exciting once in a life time opportunity for fans of Deepika to meet and greet with her.

This "Dart to win" contest encourages customers and fans of Deepika to register their opinion on Deepika in the exclusive Levi Strauss Signature® stores pan India. The most creative comment will be handpicked by Deepika herself. The winner will get their once in a life time opportunity to meet and greet with her and will avail an all expense paid trip and stay for one day. Open for all, the Dart to win contest starts on 11th December 2007 and will be open till 10th January 2008.

• Deepika Padukone for Levi Srauss Signature