Gisele Bundchen loses her baby bump for London Fog

Gisele Bundchen, who is expecting a child with husband Tom Brady, recently did a photo shoot for a coat company and her baby bump was not visible. Nobody wants to buy clothes from a pregnant person, so Gisele Bundchen decided to ask London Fog to photoshop out her belly in her latest ad campaign for the brand.

However, the clothing company inadvertently confirmed her pregnancy, on which the model has maintained her silence so far.

Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life.

The brand’s autumn advert features Bundchen wearing nothing but the firm’s trench coats.

Scarlett Johansson is New Face of Mango

She is the ultimate Hollywood beauty. Famous for her amazing curves and bee-sting pout Scarlett Johansson, the face of Dolce & Gabbana's luxurious make-up range, is set to model for high street chain Mango.

Johansson will appear in the autumn/ winter 2009 campaign. She would be replacing spanish actress Penelope Cruz, who has been the image of the brand for the past four seasons. The American actress, who recently dyed her signature platinum blonde locks to a become brunette, will no doubt keep everyone guessing as to what guise she will appear under in the forthcoming campaign.

All set to follow the footsteps of models like Milla Jovovich, Lizzy Jagger, Naomi Campbell, Eva Herzigova and Claudia Schiffer she has decided to be fronted with the retailer's advertising campaign at various times.

Emma Watson is new face of Burberry

Harry Potter star Emma Watson was announced the new face of British luxury fashion house Burberry. In this way, she has joined in the league of supermodels like Kate Moss, Agyness Deyn and Stella Tennant.

The 19-year-old caught the eye of the brand’s creative director Christopher Bailey and was signed in for an Autumn-Winter collection shoot.

"I felt Emma would be strong enough to hold the campaign. Emma’s charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic," said Bailey.

In Pics: Katrina Kaif promotes Audi in Mumbai

Scarlett Johansson to endorse Mango

Hollywood actress Scarlett Johansson, who is the face of Dolce and Gabbana’s luxurious make-up range, is now set to endorse clothing chain Mango.

The 24-year-old will appear in the autumn-winter 2009 campaign, taking over from Spanish actress Penelope Cruz, who has been representing the brand for the last four seasons.

Before Johansson and Cruz, models Milla Jovovich, Lizzy Jagger, Naomi Campbell, Eva Herzigova and Claudia Schiffer have done advertising campaigns for Mango.

Freida Pinto is new face of L’Oreal

Freida Pinto and Evangeline Lilly are the latest beauties to join the list of celebrities to endorse products by cosmetic giant L’Oreal.

While there have been persistent Internet rumours that the ‘Slumdog Millionaire’ star would be the face of Estee Lauder, Freida has said that she is excited to be the face of L’Oreal.

“I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of,” said Freida in a statement.

And the other A-lister, to step in front of the lens for L’Oreal, is ‘Lost’ star Evangeline Lilly, who says: “It is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty and contribute to the fulfillment and well-being of everyone.”

Preity Zinta with Neil Nitin Mukesh to endorse Morellato watches

Preity Zinta and Neil Nitin Mukesh are soon to feature in a timepiece ad campaign. The duo will be seen flaunting the Morellato watches while endorsing the brand.

The advertisement will be shown globally and needed a guy with the international looks for which Neil was the obvious and only option. His rugged look is what the client was looking for. Preity Zinta was selected for her strong presence in the international market and for her sophistication.

Preity had shot for the ad two days before leaving for the IPL in South Africa.

Neil surely seems to be having the best period of his life as first it was the sensuous Bipasa Basu and now he got a chance to work with the sexy B-town babe- Preity Zinta.

Deepika Padukone Launches Filmfare

Mallika Sherawat to endorse Playboy

She is one of the boldest babes of bollywood and is well known for her revealing outfits and outrageous statements. She is none other than the hot and sensuous Mallika Sherawat.

After having won many a hearts with her hot and appealing performance in Murder, Mallika went onto become one of Bollywood's most prized and desirable women, a tag that she carries proudly with élan.

For those who feel that Mallika has done it all then its time to think again. Well, the latest scoop is that international brand Playboy- not the magazine, but the perfume has been rumoured to have roped in Madame Mallika for its launch in India.

It is still not clear as to if she will be endorsing the brand or just be the launching hand for Playboy but one thing is for sure, that the Playboy perfume will not just be a huge sell-out, but also will garner lots of bunny points for itself.

Genelia DSouza to promote Cadbury Perk

Genelia Dsouza has become a hot property in the ad world as well as in Bollywood. Very soon she will be seen endorsing Cadbury Perk.

Says Genelia, ''Yes, I am endorsing two variants of Cadburys Perk. One is Ultra Perk and the second one is called Perk Poppers, a variant that's yet to be launched''. When asked about how she feels about the whole 'Perky' episode, she summed it up saying, ''I think that the tagline describes it all: Take It Lightly.''

Asin to endorse Big Bazaar with M S Dhoni

After having been chosen recently as the brand ambassador for Fairever, the famous fairness cream, Asin, the southern sensation has now been roped in by the retail major Future Group to endorse Big Bazaar.

Although the official announcements are yet to be made about this deal, sources claim that she will be sharing the spotlight with Indian cricket captain, M S Dhoni in the commercials that are yet to be shot.

Lisa Ray inaugurates Rado Store

Deepika Padukone promotes Force India

Bollywood actress Deepika Padukone smiles during a Force India's press conference in Mumbai. India is expected to host a Formula 1 race in New Delhi in 2011.

Deepika Padukone poses with Force India's Formula 1 car.

Deepika Padukone speaks as Force India Chairman Vijay Mallya looks on.

Sridevi Inaugurates Kimaya Fashion Store