Prachi Desai is new face of Neutrogena cosmetics in India

Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in the Indian market.

US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market Thursday, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products.

Speaking about the endorsement, Prachi said: 'The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work.'

The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins.

'We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best,' said Swami Raote, managing director Johnson & Johnson (J&J).

'We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns,' he added.

According to a survey, the skin care market in India is around $67 billion. This is because of the fact that women have become beauty conscious over the years.

'People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well,' explained Tina Mistry, vice president of J&J.

'The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results,' she added.

The product range starts at Rs.85 and goes up to Rs. 500.

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Prachi Desai out of Jashn

Prachi Desai has walked out of the Bhatt film “Jashn”, citing date reasons. The director duo Abbas-Mastan in whose film "Life Partner" she is working currently, were not very happy letting her go. 'Life Partner' will be her second release since her debut in 'Rock On' and the actress is said to be bound contractually for that.

The actress confirms the news of her opting out of 'Jashn', but is upset to have given up a Vishesh banner film. "It's true I'm out of 'Jashn'. I really wanted to work with the Bhatts who have done such wonderful work with Kangana Ranaut and other girls. I said yes thinking the dates that were with Abbas-Mastan could be adjusted. Unfortunately, it didn't work out. But fortunately, the Bhatts aren't upset with me. We'll work together again very soon," hopes Prachi.

Prachi has also rejected a film offer from Balaji much to the disappointment of mentor Ekta Kapoor. But Prachi refutes the rumours. "They had spoken to me about a film. But we hadn't signed a contract or anything," clarifies she, adding that Ekta and her relationship is not the kind to dissolve so easily due to such baseless rumours. "Ekta, her mom Shobha aunty and I are too close for people to try and spoil our relationship. We don't only share an actress-producer bonding. I'm like a daughter in their family. And Shobha aunty is as concerned about my film career. She advised me to wait until the release of 'Rock On' before signing any new films. I'll always be relying on Ekta and Shobha aunty to guide me through my film career," says Prachi.

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