Priyanka Chopra turns hot for Levis

Bollywood hottie, Priyanka Chopra will now show off her curvy figure for international denim brand Levis. The actress has been signed by Levis for a whopping amount.

Priyanka, who has become the brand ambassador of a million products after the success of ‘Dostana’, ‘Fashion’ and ‘Kaminey’, will now model for a special edition of denims called ‘Diva’. Levis has also roped in fashion designer Tarun Tahiliani for ‘Diva’.

Earlier Bollywood celebs like Akshay Kumar, Shahid Kapoor, Kangana Ranaut and Deepika Padukone, had been signed for the same. But now with Priyanka joining in, things are going to get too hot to handle.

Shilpa Shetty's Losis MediSpa Launch Party Pics

Nandana Sen is ambassador for NGO RAHI

Nandana Sen is in the mood for charity. She has now been signed up as the Cause Ambassador for an NGO called RAHI. She will be in charge of raising awareness of the widespread trauma of child abuse, and working with its survivors.

Talking about her 'role' in this association, she said, ''Healing is often harder for men than it is for women. For males, the biggest obstacle is their reluctance to talk about it. In our society, men have been conditioned to believe by definition that they must always be aggressive rather than helpless. Since a 'real' man is expected to never accept he could be a 'victim,' men fear that acknowledging their trauma would threaten their masculinity.''

She also exhibited her stand on the dreaded issue by stating that the hiding the pain of the victims' abuse often leads to male survivors experiencing great confusion over their sexual identities and orientation.

For starters, she has just wrapped up a UNIFEM-sponsored short film called Chuppee, which deals with the subject of the sensitive topic of child sexual abuse.

Freida Pinto is the new face of LOreal

Freida Pinto and Evangeline Lilly are the latest faces for cosmetic giant L’Oreal. Opposite to the expectations that Freida would be the face of Estee Lauder, the actress has been choosen to be the face of L’Oreal qand is excited to be so.

“I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of,” said Freida.

And the other A-lister, to step in front of the lens for L’Oreal, is ‘Lost’ star Lilly.
“It is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty and contribute to the fulfillment and well-being of everyone,” said Evangeline Lilly.

Jessica Biel is the new face of Revlon

After Halle Berry, Jennifer Connelly and Jessica Alba, it is now Jessica Biel, who is the new global brand ambassador of cosmetic company Revlon. In addition to being featured in upcoming global advertising campaigns, Biel will also be involved with various activities and fund raising eventsfor Revlon.

"I am honoured to be associated with this strong global brand and to be part of a company that has done so much for women around the world. It represents today’s modern woman," said Biel.

"Jessica is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the brand," said Alan T. Ennis, President and CEO of Revlon.

Abhishek Bachchan is the Best Brand Ambassador of the year

Abhishek Bachchan was declared the Best Brand Ambassador of the Year at the NDTV Techlife Awards 2009. The award acknowledges lifestyle products, gadgets and best technologies that have made a difference in India today and change the world.

Nominations were called from all brands for various categories like Mobile phone of the year, Gadget Eye candy award for the best style and design and Best Celebrity Endorsement etc

On winning the award, Abhishek Bachchan said, "It is a great honour to win the title of 'Best Brand Ambassador' for the IDEA & Motorola campaigns. The IDEA campaign carries a socially relevant message in today's commercial environment and the brilliant concept of encouraging two way communications between the government and people has connected with millions across India".

Preity-Neil to endorse Morellato watches

Preity Zinta and Neil Nitin Mukesh are soon to feature in a timepiece ad campaign. The duo will be seen flaunting the Morellato watches while endorsing the brand.

The advertisement will be shown globally and needed a guy with the international looks for which Neil was the obvious and only option. His rugged look is what the client was looking for. Preity Zinta was selected for her strong presence in the international market and for her sophistication.

Preity had shot for the ad two days before leaving for the IPL in South Africa.

Neil surely seems to be having the best period of his life as first it was the sensuous Bipasa Basu and now he got a chance to work with the sexy B-town babe- Preity Zinta.

Emma Watson - Greenpeace Global Ambassador

Emma Watson who is well known for her magical act in Harry Porter has been approached by environmental campaign group Greenpeace to become their global ambassador.

The decision to make her the global ambassador at Greenpeace comes after she expressed her love for an eco friendly and clean environment.

"I did my end of school project on global warming and Hurricane Katrina. My car is electric, I recycle, I take public transportation, I try not to buy and drink bottled water. I`m not perfect, but it`s something I feel strongly about,” said Emma.

A spokesman for Greenpeace revealed that Watson would be just perfect as an ambassador for the organization. "Emma would be perfect for us. She`s posh, pretty, brainy and committed. She`s also not too star struck to care if it`s seen as vaguely controversial. She would really help,” the spokesman stated

Rani Mukerji out of fanta ad campaign also

Rani Mukerji is losing her fizz of late. She has been out of action for long. And she is now been taken out of the ad campaigns too. After losing her place in ‘Titan Raga’ campaign, she is also been thrown out of the ‘Fanta’ advertisement.

There are several reasons for the replacement. It is said that Rani’s frivolous ways and the dominating attitude the major causes behind her downfall. She has almost stopped doing films except for Aditya Chopra’s and to make matters worse her past ventures have not done to well at the Box Office and to top it all she’s keeping away from the media for unknown reasons.

It seems Mukerji's decreasing visibility in the public eye has started taking a toll on her endorsements. It can be said that the one time spice girl is fading in the public memory.

Amul takes advantage of Aamir's Ghajini

One may remember that 2008 happened to be one of the 'impactful' years for Bollywood. It saw the transformation of the chocolate hero Aamir into a muscular 'dude with an attitude' in the smash hit film Ghajini.

It is needless to say that the Ghajini mania is spreading far and wide. And for those who thought that it was only the media that worked faster than the speed of light, then, one must better think again, because there's someone who works even faster than the proverbial speed.

And that's none other than the super brilliant guys at Amul, who wasted no time in bringing out their latest ad campaign that has Aamir Khan's cartoon in his 8-packs with scribbling on his hands and body which read as 'I slice bread'', ' I make sandwich', while his chest reads 'Get Amul'.

It is indeed an interesting ad. But the guys at Amul should also remember that one may forget to breathe for a moment, but how can one forget Amul.

Asin replaces Gul Panag

'Ghajini' girl Asin is the new Tata Sky girl. She has replaced Gul Panag. The new ads will be aired around the 'Ghajini's' release, clearly making it a promotion strategy for the film.

When contacted Asin gave a knowing smile, saying, "I will only ask you to wait and watch. Right now I am busy with an assignment so if you like to hear more please get in touch at a later time." However, when Gul Panag was asked for an opinion, She said, "I have spent some very happy moments sharing screen space with Aamir Khan. I bear no ill feelings if Asin may have been chosen, about which at present I have no update. May be the concept they have now is more suited for them as a pair."

Aamir Khan has simply gone all out to promote upcoming film and to make it a big a success as is the case with his lat movie- Taare Zameen Par. And it looks that he has been sucessful in doing so. He has generated enough curiosity around the film to draw the audiences in.

Sanjay Dutt is the UN Goodwill Ambassador

Sanjay Dutt has been appointed as Goodwill Ambassador to help eradicate malnutrition and hunger in the world. The Intergovernmental Institution for the use of Micro-algae Spirulina Against Malnutrition has appointed Sanjay Dutt as its Goodwill Ambassador to achieve the United Nations Millennium Development Goals for eradication of malnutrition and hunger.

It is believed that the UN authorities were very impressed with Sanju's projection of Gandhian values and of the Mahatma through Lage Raho Munnbhai and chose him as their ambassador. Sanju with the IIMSAM will be helping in eradication of malnutrition by mainstreaming the use of spirulina.

Farhan Akhtar is the brand ambassador for Maruti's A-Star

It's said that 'All it takes in Bollywood is an eternal push to hit that jackpot'. This is exactly true to the ace allrounder of bollywood Farhan Akhtar. Much before his milestone movie Rock On, Farhan was always considered to be this reclusive filmmaker. But the success of Rock On has changed things for this man in more ways than one.

After having garnered sky-high praises for his acting and singing skills, Farhan has now plunged into yet another territory: modelling. Yes Farhan will now be seen endorsing the automobile major Maruti Suzuki's latest offering, a small segment car named 'A-Star', which has a well-suited tagline 'Stop @ Nothing'.

"Yes. I am endorsing Maruti's 'A-Star'. Besides the press ads there's also a TV commercial that has been shot which will get aired by early next month." said Farhan,

If the success of Rock On was any indication of what Farhan's new-found fans are all about, then, its only about time that Maruti should surely follow our advice and make ample cars as the 'demand' will be more 'rocking' than the 'supply'.