Shah Rukh Khan is all set to turn a quizmaster yet again. This time not for a TV show but for a B-school.Shah Rukh, who helped many aspiring millionaires to attain the moolah they had only dreamt of, through his popular TV show, ‘Kaun Banega Crorepati’ (KBC), will now throw rapid-fire questions at B-school students from all over. Indian Institute of Planning and Management (IIPM) has roped in SRK to host their annual business and marketing quiz for three long years.
IIPM is believed to be wanting to make this India’s premiere B-school quizzing event and hence they chose SRK for his overall appeal. IIPM wants it to be an important annual calendar event in the B-school fest circuit, and is expecting a huge number of international B-schools to participate in the same.
The annual event will be held in association with Planman Media’s magazine, 4Ps Business and Marketing.
According to Arindam Chaudhuri, Dean, IIPM, “The idea is to bring world-class elements in terms of education and the campus life of the students. Who else in India can make an event global by his sheer global popularity than Shah Rukh? He is perceived as the face of intelligent Bollywood because of his ‘Economics’ education background, his suave marketing skills and sharp intelligence. He is obviously the natural choice”.
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