Saturday, June 13

Aishwarya Rai does Beautiful Beginnings

Aishwarya RaiMore and more Bollywood stars are coming forward with innovative initiatives to help the underprivileged in our country, and Aishwarya Rai is the latest one to join the bandwagon. Known for her humanitarian efforts and a philanthropic attitude, Aishwarya has just started what is called "Beautiful Beginnings", an initiative aimed at helping underprivileged girls from socially and economically backward areas.

Aishwarya will be spearheading a training programme for young underprivileged women that will see her actively promoting education among girls.

It is believed that Aishwarya thinks financial and social independence will empower women more and would boost their confidence. The effort will be a joint effort between Ash and one of the brands she is associated with.

This project is actually the brainchild of the Bachchan bahu and she suggested it to the company. Ash has been associated with causes before but how she could help out girls has been on top of her mind lately. She has done films on women empowerment and now she wanted to do something more concrete to help such girls.

Free education will be reportedly imparted to the girls who wish to go for higher education, in order to give them enough opportunities to rise in their careers.

Aishwarya will apparently oversee and suggest different training programmes that will be provided to these women so that they can have better job opportunities.

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