Aishwarya Rai has recently turned down the offer to endorse a fairness cream of a global cosmetic company.She has taken a firm stand that she will not endorse skin-lightening products in a country, which is obsessed with fair skin and discriminates against women with dark skin.
After Aishwarya turned down the offer, the cosmetic company signed Sonam Kapoor to endorse their product. The cosmetic company is positioning Sonam Kapoor as a “young face”, as opposed to Aishwarya Rai who may now be called the “older face” of the cosmetic industry.
“When Aishwarya Rai refused, the cosmetic company was forced to get Sonam Kapoor into the picture. They need an Indian face for the promotion of the fairness cream and Sonam Kapoor was the next ideal choice,” reveals a source.
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