The Amul hoardings recently seen across town, created quite a few murmurs in the film industry. The hoardings projected Akshay Kumar as the number one hero, while the two Khans - Shah Rukh and Aamir - are shown handing out buttered toasts to Akshay with the tagline saying, ‘Singh is King’. Apparently, this running down of their numero uno position has not gone down well with SRK and Aamir.When Mr.Rahul DaCunha, head honcho of DaCunha Associates, was asked about the concept of this particular ad. He said, “For the moment at least, after the release of Sinngh is King, Akshay was considered to be the number one and people too have accepted him as the number one hero. Even the newspapers clearly declared him as the number one hero, it’s not as though it’s our take entirely.”
But it’s true that there have been rumblings in the industry questioning the concept. But audiences take such ad campaigns more like a joke. People have to be sporting enough to laugh off these matters.”
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