Youthfull, confident, and with a mind of her own Deepika has come a long way since her initial foray into modeling. Her entry into Bollywood with “Om Shanti Om” has won her rave reviews and has been recognized as one of the most promising newcomer to take the numero uno position in the Indian film industry in the near future.Now this svelte beauty has been signed on as the brand ambassador of Levi Strauss (India) Pvt. Ltd. The announcement further says that she will continue to be its national brand ambassador for their brand Levi Strauss Signature®.
Impressed with the much sought after model-turned actress, Business head of Levis Strauss Signature, ATP Ramani says "Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal - attributes that resonate with our brand values and positioning."
“Deepika has a great figure, which is essential for a great fit in jeans” he adds.
Speaking at the occasion Deepika said, "It is my pleasure to be associated with a brand that provides such an extensive range of clothing for the urban youth. I look forward to working with Levi Strauss Signature® and am happy to endorse the brand."
The brand no doubt is targeting the Indian youth. Hoping to lure young buyers to the stores, the brand also announced their new "Dart-to-Win" contest that would provide an exciting once in a life time opportunity for fans of Deepika to meet and greet with her.
This "Dart to win" contest encourages customers and fans of Deepika to register their opinion on Deepika in the exclusive Levi Strauss Signature® stores pan India. The most creative comment will be handpicked by Deepika herself. The winner will get their once in a life time opportunity to meet and greet with her and will avail an all expense paid trip and stay for one day. Open for all, the Dart to win contest starts on 11th December 2007 and will be open till 10th January 2008.
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